Okay, so that's not right. What did those google results say again? Something about forms?...
Ah, yes, here's the bit I was thinking of:
What outcome are you looking for?
You want to :
1. Give your readers a nice warm feeling
2. Get them to sign up
3. Get them to complete an enquiry form, e-mail you or telephone
So maybe the truth is that "About Me" pages should be ENTERPRISING!
Always looking forward! Never looking back!
I need to be thinking about how I can serve my readers! Show them my products and services!
EXCITED about me! And giving me their money!
Sounds good to me