Okay, so that's not right. What did those google results say again? Something about forms?...

Ah, yes, here's the bit I was thinking of:

What outcome are you looking for?

You want to :

1. Give your readers a nice warm feeling
2. Get them to sign up
3. Get them to complete an enquiry form, e-mail you or telephone

So maybe the truth is that "About Me" pages should be ENTERPRISING!

Always looking forward! Never looking back!

I need to be thinking about how I can serve my readers! Show them my products and services!

Get them
about me! And giving me their money!

Sounds good to me