A reader has just landed on your blog, devoured your latest post and fallen in love with your content. Curiosity: piqued. They’re hungry for more. They want to dive deeper, to know more about you – the gorgeous creature behind the words. So, what’s the next thing they do?
Yep. They head over to your About Me page.
The truth is, your About page is actually more about your reader than it is about you. Your ultimate aim is to answer that all-important question that every reader is asking themselves as they browse through your site (whether they realise it or not):
What’s in it for me?
Your About me page needs to achieve a balance between being about you (naturally) and engaging with your reader. Think about how you can make your page about your reader rather than yourself.
What outcome are you looking for?
You want to :
1. Give your readers a nice warm feeling
2. Get them to sign up
3. Get them to complete an enquiry form, e-mail you or telephone
Mistake 7. I bet you think your About Page is about you
This is perfectly natural, even if you aren’t so vain.
What most site owners miss is that your About Page is actually about the person who clicks the link to see it.